Sunday, May 17, 2020
Lose Your Manners, Lose Your Job - Personal Branding Blog - Stand Out In Your Career
Lose Your Manners, Lose Your Job - Personal Branding Blog - Stand Out In Your Career Because the US post office is trying to stay alive amidst threats of major cuts from Congress, and with postage being so expensive even at bulk rates: I took advantage of USPSâ new EDDM program, in an effort to see if my company could be an even better corporate citizen. EDDM allows you to help postal workers keep their jobs by doing their work. In other words, you print, sort and package your direct mail so itâs ready to deliver to each carrierâs route. All the post office âworkersâ need to do is put it in the right cubbyhole for each carrier. Other than being âverifiedâ by a âsupervisorâ who takes your money for postage, it bypasses the âpost office staffâ pretty much. All you need is the mail-delivering post people on each route to put the mail in mailboxes. The planning and execution on your end is harder than it sounds, involving a ridiculous mount of photocopies, rubber bands, and paper cuts on your internâs hands. Sorry Mel. Why? We tried EDDM out locally for one client in Los Angeles, because I wanted to experience the process before we recommended to clients that they do this themselves, or to themselves. We started out optimistically. The USPS TV commercials show a pleasant, fit, uniformed, cartoon postman and a happy soundtrack. Just print and package your mail, and a guy who looks a lot like the Maytag repairman practically dances as he delivers it. As a person and a citizen, Iâve been worrying about Congressâ threat to layoff 150,000 postal workers. I had a notion that postal workers are earnest people trying to do a tedious job well in order to support their families and have the dignity of a good, civil service job. Ha! Boy, was I wrong! I invite you to visit the 90064 US post office on Sepulveda and Exposition in West Los Angeles. Itâs probably operated similarly to one in your local area, so start there. Rude! Mean! Lazy! Really, really fat! No one has washed their hair or uniform shirt in weeks, maybe months. We watched them THROW letters and parcels around the back like it was Frisbee golf. They spoke in some mutant kind of slang at each other. They stood around and talked about getting on disability. They were grumbling, mumbling, filthy people who could not read or add (at least so they said as they glazed over the forms â" (that we downloaded from the USPS website). Manners and impressions Maybe Iâm naïve but I was dumbstruck. Reality bites that TV commercial of the happy, helpful postman. The post woman âhelpingâ at the counter started at us as if we had landed in a space ship. âWe donât do that here,â she drawled as we showed up smiling with our neat little packets of mail and typed forms. âNo one here can help you,â she scowled at us when we made our case for taking our mail. Four postal workers in an hour tried to avoid us. Closed the door on us. Made us stand in line three times. Repeat this for three days in a row and you get the idea about what I think should happen at the post office. On our last âvisitâ we just left the mail, neatly stacked with our check on top of it. The âsupervisorâ told us no one could do anything with it but if we insisted, she would stick in the back. The next day, I called and was put on hold for 35 minutes. Then I called back. The person who answered snorted at me: âYou waited for 35 minutes? You should be nicer to us. Thatâs what you need to do.â No, I am not going to romance the postal workers. Not going to bring them brownies. We started with smiles. We ended with :-O faces. Yes, I have reported this. Yes, itâs not much different than the really, awful terrible no service weâre all getting everywhere. Yes, if you lose your manners, you should lose your job. Because hereâs the thing. I vote with my money and I vote with my ballot. And, so should you. Letâs stop giving our business to any establishment or institution that doesnât deliver on the fundamentals. Like manners. Author: Nance Rosen is the author of Speak Up! Succeed. She speaks to business audiences around the world and is a resource for press, including print, broadcast and online journalists and bloggers covering social media and careers. Read more at NanceRosenBlog. Twitter name: nancerosen
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